FCA's Latest Move Makes Us Think The Barracuda Could Be Coming Back

FCA

"Could" being the key word here.

Last summer there was word that FCA was bringing back the Plymouth Barracuda as a Dodge. The idea was to revive the iconic nameplate as a tinier Challenger, albeit in convertible form. Over a year later and, shocker, we haven’t heard anything about the Barracuda making a comeback. However, Allpar just noticed that FCA filed to renew its trademark on “Barracuda,” with the request coming back in September. This gives the automaker another six months to keep hold of the name before it needs to file to protect it once more.

So, will anything come of this application? We don’t think so, at least not anytime soon. It’s just too tough to make a business case for a revived ‘Cuda. Muscle car sales are trending downward. Two-door sales are trending downward. A business case is just too tough to make. Then there’s the engineering side of things. If the Barracuda is Challenger-based then it would ride on a heavy and out-of-date platform which is set to be replaced in a few years. Why not wait until the Challenger makes the move to the Alfa Romeo Giulia’s architecture and then introduce the new Barracuda then? Even then the new Dodge may still be facing an uphill battle. America’s love affair with SUVs and crossovers isn’t going to wane any time soon.

You Might Also Like
Riding In Mad Mike's 800hp 'BadBul' Drift Mazda RX-8 Was Incredible
Riding In Mad Mike's 800hp 'BadBul' Drift Mazda RX-8 Was Incredible
6 Cars Mitsubishi Should Build To Become Cool Again
6 Cars Mitsubishi Should Build To Become Cool Again

OK, we do think there's one way a new Barracuda makes sense, and that’s as a convertible. FCA doesn’t currently offer a droptop model from any of its American brands. Fiat has the 500c and 124 Spider. Alfa Romeo has the 4C Spider. Neither of those cars would ever steal sales from the Ford Mustang or Chevrolet Camaro, though. Granted, the convertible muscle car market isn’t massive, but sales are sales. And if you can squeeze more money out of the Giulia’s platform you might as well, right? FCA seems to like the idea of a convertible Barracuda with a big V8 under the hood. We think that’s not such a bad idea, although we may have to wait a few years for it to come to fruition. Note: The car seen here is 2008's Cuda Concept.

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

What's Hot

Related Cars

Starting MSRP
$27,295

Related Reviews

9 Life Lessons I Learned From Driving A 485-HP Dodge Challenger For A Week
Feature
59
9 Life Lessons I Learned From Driving A 485-HP Dodge Challenger For A Week
2016 Dodge Challenger R/T Review: We Found It's Not A Mustang Competitor
Test Drive
14
2016 Dodge Challenger R/T Review: We Found It's Not A Mustang Competitor
2017 Dodge Challenger GT AWD Review: A Real Pain In The Ass Without A V8
Test Drive
22
2017 Dodge Challenger GT AWD Review: A Real Pain In The Ass Without A V8
2017 Dodge Challenger Review
Dodge Challenger SXT / GT
0
2017 Dodge Challenger Review
2018 Dodge Challenger SXT / GT Review
Model Overview
0
2018 Dodge Challenger SXT / GT Review