FCA's Latest Move Makes Us Think The Barracuda Could Be Coming Back

FCA

"Could" being the key word here.

Last summer there was word that FCA was bringing back the Plymouth Barracuda as a Dodge. The idea was to revive the iconic nameplate as a tinier Challenger, albeit in convertible form. Over a year later and, shocker, we haven’t heard anything about the Barracuda making a comeback. However, Allpar just noticed that FCA filed to renew its trademark on “Barracuda,” with the request coming back in September. This gives the automaker another six months to keep hold of the name before it needs to file to protect it once more.

So, will anything come of this application? We don’t think so, at least not anytime soon. It’s just too tough to make a business case for a revived ‘Cuda. Muscle car sales are trending downward. Two-door sales are trending downward. A business case is just too tough to make. Then there’s the engineering side of things. If the Barracuda is Challenger-based then it would ride on a heavy and out-of-date platform which is set to be replaced in a few years. Why not wait until the Challenger makes the move to the Alfa Romeo Giulia’s architecture and then introduce the new Barracuda then? Even then the new Dodge may still be facing an uphill battle. America’s love affair with SUVs and crossovers isn’t going to wane any time soon.

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OK, we do think there's one way a new Barracuda makes sense, and that’s as a convertible. FCA doesn’t currently offer a droptop model from any of its American brands. Fiat has the 500c and 124 Spider. Alfa Romeo has the 4C Spider. Neither of those cars would ever steal sales from the Ford Mustang or Chevrolet Camaro, though. Granted, the convertible muscle car market isn’t massive, but sales are sales. And if you can squeeze more money out of the Giulia’s platform you might as well, right? FCA seems to like the idea of a convertible Barracuda with a big V8 under the hood. We think that’s not such a bad idea, although we may have to wait a few years for it to come to fruition. Note: The car seen here is 2008's Cuda Concept.

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