Interview

Fear Not: Lamborghini’s CEO Says That V12 Lambos Won’t Die Out

But it may mean a hybrid Lamborghini or two.

For many gearheads, a Lamborghini is the first car they fell in love with. Fortunately the seeds sewn by those early Lambos took root in the minds of today's young go hards. Said go hards have bought a record 2,013 Huracans and Aventadors in the first six months of this year. This represents a huge growth spurt for the Italian automaker, but for it to continue, Lamborghini needs to stay close to its roots. In other words, the automaker needs to figure out how to continue building V12 engines while competitors downsize.

Fortunately, CEO Stefano Domenicali thinks that this goal is possible. In a recent interview with Autocar, he talked about the company’s future, its upcoming role in the SUV market, and the possibility of hybridization. First he touched on the Urus SUV, slated to hit dealerships by 2018, and how the model will impact sales. Despite the uptick in sales, Domenicali wants his cars to remain exclusive, with no more than 3,500 Aventadors and Huracans sold per year, although SUV sales may be more relaxed. On the matter of electrification and hybridization, Domenicali said, "Then we need to make sure that as soon as the technology of electrification is relevant to our car at a cost level, and will add value, we are flexible to shift in that direction.”

What he means is that when Lamborghini’s sister company Audi sinks its teeth into the EV market via a multi-billion dollar investment, the supercar manufacturer will get the trickle down bits of technology. Claiming development potential of the V12, Domenicali thinks that his company will be able to continue to build cars with the large engines while clearing emissions regulations. Then, citing how Lamborghinis are machines meant to be experienced, the CEO said that the only way autonomous features would be found in Lambos is if they were used to tell a driver (without taking control) how to go round a corner a bit faster. This promising news is proof that gearheads, not marketing gurus, should be at the helm of automotive companies.

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