When it comes to pedigree and heritage, few brands can match the Prancing Horse. Since its inception, the brand has remained true to what it stands for and continues to produce some of the world's finest supercars, such as the SF90 Stradale. The Italian brand has just turned 75 and, to celebrate its rich and varied history, has opened the doors to a truly special department.
Founded in 2006, Ferrari Classiche is a unique service that caters to owners of classic Ferraris. To honor this, the brand has set up "Ferrari Forever," an exhibition that allows visitors to witness the maintenance and restoration carried out in Maranello's fine workshop. Here, you'll find all sorts of specialized tools and technicians, who live and breathe everything Ferrari.
The brand says particular attention will be paid to the Historical Archive, which houses a preserved collection of assembly sheets for every Ferrari ever made since the company's inception. This is crucial to the painstaking restorations carried out, as it ensures everything conforms with the original designs. Adding to the splendor are 15 classic Ferraris for visitors to ogle.
On display are legends such as the 1956 250 GT Competizione Tour de France which, says Ferrari, boasts one of the most extensive trophy cabinets in sports car history. Equally as desirable (although aimed at a different crowd) is the 1959 250 GT Cabriolet. Built in highly limited numbers by Pininfarina, it was the preferred mode of transport for jet-setters.
The highlight of the display has to be the 1953 500 Mondial, which took craftsmanship to heightened levels. The metal sheets were hand-shaped and sewn together, for example. Ferrari says that this piece of art is an example of the craftsmanship that was already evident in the brand's cars even in the early days.
For those who consider themselves bona fide members of the Ferrari fan club, it's a must-see. Thankfully, it will be open to the public until February 17, 2023. This isn't the only way the Prancing Horse celebrates its history. The brand hosts the Cavalcade Rally, an event that allows top-tier Ferrari owners to partake in a spirited rally, through picturesque scenery and glorious roads.
Much like Ferrari only offers special cars to high-ranking customers, the Cavalcade Rally is invitation-only. In its 75-year-long history, we're only now starting to see the Prancing Horse deviate from strict tradition. Once, a company insider commented that Enzo Ferrari would turn in his grave if the brand were to make an SUV, but due to market demands, the company has had no choice but to create a Urus alternative called the Purosangue.
Still, we can't think of any other carmaker that has stayed so true to its ethos for quite so long. Here's to the next 75 years of evocative, majestic, and desirable dream cars.