Ferrari CEO Promises That Electric Ferraris Won't Suck

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The supercar maker isn't scared of the impending transition.

Three things typically characterize a Ferrari: beauty, speed, and noise. While the latest Prancing Horse, the Ferrari 296 GTB is said to embody all three, it's a hybrid and there are more electrified models on the way. One of these may even be a successor to LaFerrari. But can Ferrari continue to trade on emotion when the inevitable happens and Ferrari has no choice but to sell cars that are pure-electrics? Well, former CEO Louis Camilleri said last year that Ferrari would never go all-electric, at least not in his lifetime, but with new emissions regulations in Europe banning the sale of new gasoline and diesel cars beyond 2035, Camilleri was surely wrong. So how does this affect Ferrari, and will the Italian automaker be able to stand out when we're all in EVs?

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Rear View Ferrari

According to a report from Reuters, Ferrari's chairman and current acting CEO John Elkann sees the change in environmental laws as an opportunity.

"We see the regulation as welcome," said Elkann. "The opportunity set by electrification, electronics, and other technologies that are coming available will allow us to make even more distinct and unique products."

Basically, what Elkann is saying is that, while emotive engine noises will cease to be a part of the allure of buying a Ferrari, the company will focus on enhancing technology in its cars to the point that you will still see a Fezza as the greatest of all supercars.

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Sure, Ferrari has always been known for the high-pitched wail its spectacular V engines produce, but over the years, it has also continually sought to make its cars easier and more enjoyable to drive at speed. Technologies like the F1-inspired dual-clutch transmission, Side Slip Control that allows for manageable drifting, and dual-screen infotainment systems have all been progressively introduced across Ferrari's lineup. Ferrari's new image will lose the benefit of noise but retain that of performance innovation. Ferrari's new CEO, Benedetto Vigna, is set to take over from the first of September, after which Elkann believes Vigna could seek out new partnerships to aid with electrification, in addition to those already forged.

Basically, Ferraris may lose their soul but they will remain spectacular - even when family sedans like the Tesla Model S Plaid offer similar horsepower. We look forward to seeing how that translates in Ferrari's first full EV, set to arrive in 2025.

Ferrari
Ferrari
Source Credits: Reuters

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