Perfect for letting people know you have a Ferrari.
At a private event in Rome, Ferrari revealed its latest Grand Touring car, the Roma. The car features a 3.9-liter twin-turbo V8 under the hood, good for 612 horsepower and 560 lb-ft of torque. Power goes out to the rear wheels through a new eight-speed dual-clutch (shared with the SF90), meaning the Roma can hit 62 mph in just 3.4 seconds and 124 mph in 9.3 seconds. It also has rear seats, albeit small ones, so four people can theoretically blast around in luxury.
Ferrari has kept a lot of the details about the car secret for now but at the launch event for the Roma, Top Gear Deputy Editor Jack Rix was able to snap a few pictures of the company's new key fob. Rix posted the pictures on Twitter along with some other detailed shots of the Roma (including the tiny back seats).
The last Ferrari key wasn't what we'd call special - just a standard key fob with a bright red back. Before keyless entry, the Ferrari key just looked like a red circle with a metal piece jutting out of it. But with the introduction of the Roma, it looks like Ferrari is getting way more creative with its new fob.
The red plastic is now gone and Ferrari has replaced it with the company's full-size Prancing Horse emblem. If you turn the key around, it reveals a leather backing with two buttons - one to lock the car and another to unlock it and open the trunk. The leather side also features a 'Roma' badge which will undoubtedly be changed depending on which model you buy.
We've never seen a key like this before. Whether you love it or hate it, nobody will be in any doubt what car you drive when you place on the bar. It doesn't appear that owners will able to attach this to a key ring, but perhaps it's thin enough to keep in a wallet. Ferrari will likely include some sort of valet ket, so owners won't have to hand over this (likely expensive) fob when someone else needs to park up their car.