Painting your Ferrari in garish colors is blasphemous in the manufacturer's eyes.
When you think of a Ferrari, chances are you’ll picture one in its flagship rosso corsa red paint scheme. Others will argue that yellow is most fitting color for a Ferrari, while others prefer silver, black or white. Thanks to online color configurators, manufacturers allow customers to create their own custom hues for their cars – except for pink, in the case of Ferrari. In the Italian automaker’s eyes, speccing your prancing horse in garish colors is practically blasphemous, which is why you’ll never see a pink Ferrari roll off the production line.
“It just doesn't fit into our whole ethos to be honest," Ferrari's Australasia CEO Herbert Appleroth explained to news.com.au. “It’s a brand rule. No Pink. No Pokémon Ferraris!” Pink isn’t the only color that Ferrari won’t let you choose. “There are other colors that aren’t in our DNA as well and they are wonderful colours too but some are perhaps more suited to other brands” Unsurprisingly, the most popular color choice for a Ferrari is red which makes up around a third of Ferrari’s worldwide sales, followed by silver and black. White is also trending “upwards” according to Appleroth. “Enzo Ferrari used to say a different Ferrari for every Ferrari-ista, as globally we don’t want two cars to be the same.”
While banning pink and other garish colors may seem restrictive, Appleroth was keen to stress that Ferrari still offers extensive personalization options for customers. "There are many different levels of personalization from sitting in the dealership and working through all of your options to the tailor-made program where you fly to Italy to the factory in Maranello and sit in the atelier and work out your specifications." Still, at least there are plenty of aftermarket dealers who are willing to paint your Ferrari in pretty pink.