Ferrari Is Smashing Its Own Sales Expectations

Supercars / Comments

And two models are leading the charge.

Ferrari is not like most automakers. Building only supercars (and soon an SUV) that cost well into six figures, the iconic Italian carmaker continues to be a dominant market player with zero problems selling its expensive inventory. In fact, Ferrari purposely keeps production fairly limited in order to keep its vehicles' values high. And now Reuters reports Ferrari has once again proven it's a supercar powerhouse. It has just raised its 2019 sales forecasts, pushing its shares to record highs. There were two specific models with particularly high sales: the Portofino and 812 Superfast.

Ferrari's shares increased by as much as 7.4 percent to an all-time high of 155.15 euros after its "solid" third-quarter results. With earnings adjusted before interest, tax, depreciation, and amortization, the total came to 1.27 billion euros ($1.42 billion) for the full year so far, surpassing the previous 1.2-1.25 billion euros forecast.

2018-2019 Ferrari 812 Superfast Front View Driving Ferrari
2018-2019 Ferrari 812 Superfast Top View Ferrari
2018-2019 Ferrari 812 Superfast Side View Ferrari

The total 2019 earnings outlook has also since been increased from 3.5 billion euros to around 3.7 billion euros. The Portofino and 812 Superfast, as previously mentioned, have been particularly strong sellers. There's been a 9.5 percent in V8 models and an 8.9 percent increase in V12 models. Total third-quarter output increased by 9.4 percent year-on-year to 2,474 vehicles. Further helping things along were the September deliveries of the Monza SP1 and SP2.

It's also very important to remember that deliveries of the all-new F90 Stradale, Ferrari's first series production hybrid model, have not even begun yet. Another new Ferrari is slated to debut next week in Rome, Italy. Ferrari's aggressive model rollout plan has only begun.

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2018-2019 Ferrari 812 Superfast Dashboard Ferrari
2018-2019 Ferrari Portofino Interior Overview Ferrari

Along with more special editions and variants of existing models, such as the rumored 812 Superfast convertible and Ferrari's response to the likes of the Lamborghini Urus and Aston Martin DBX, the Purosangue SUV, is due for 2022. A total of 15 new models will launch between 2019 and 2022.

2018-2019 Ferrari 812 Superfast Engine Ferrari
2018-2019 Ferrari Portofino Engine Ferrari
2018-2019 Ferrari Portofino Side View Ferrari
2018-2019 Ferrari Portofino Open Top Ferrari

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