The UK's slowest selling cars make for very interesting reading.
The US and European car markets are still very different from each other despite the high level of globalization over the past several decades. Just take a look at Europe's best-selling vehicles and you will see small hatchbacks like the Volkswagen Golf and Ford Fiesta. Across the pond, pickup trucks dominate the sales race while SUVs and sedans vastly outsell hatchbacks.
With 2018 firmly behind us, it is interesting to look back on the best (and worst) selling vehicles. Autocar took a look at the 25 slowest-selling vehicles in the UK and the list reveals some shocking sales figures.
We know American roads are much larger than they are in the UK, making full-size SUVs like the Cadillac Escalade hot-sellers. Cadillac sold 24,815 Escalades in the US in 2018 but only four in the UK - yep, just four total in all of 2018. The Escalade is so exclusive in the UK, it actually outsold the Ferrari LaFerrari (five units) last year. Some other cars in the top five include the Peugeot iOn, which was sold as the Mitsubishi iMiEv in the US (seven units), the Vauxhall VXR8, which was imported from Australia on an individual basis (nine units), and the McLaren 540C (nine units).
The rest of the top 10 includes the McLaren 600LT (12 units), Subaru Levorg (18 units), Chevrolet Corvette (18 units), Honda NSX (19 units), Chevrolet Camaro (23 units), Alfa Romeo 4C (24 units), and McLaren Senna (25 units). Some of the low-volume McLaren models don't surprise us, nor do the two Chevy cars, which have never been popular in the UK.
The Volkswagen Jetta comes in at number 11 (31 units), proving how much Europeans prefer the Golf hatchback over its sedan counterpart. As for the rest of the top 25, the list includes the Toyota Mirai (36 units), Aston Martin Rapide (41 units), Ferrari GTC4LussoT (49 units), the now-discontinued Vauxhall Cascada (51 units), McLaren 570GT (62 units), Infiniti Q60 (67 units), Lotus Evora (70 units), Bentley Mulsanne (72 units), Lotus Elise (75 units), Lexus LS (75 units), Maserati Quattroporte (76 units), Rolls-Royce Ghost (85 units), Rolls-Royce Wraith (94 units), Subaru BRZ (96 units), and Rolls-Royce Phantom (98 units).