Ferrari Launching New Car Every Year Until 2018

Although we're less enthused from how many units will be produced a year.

Fiat-Chrysler’s comprehensive five-year plans for all its brands were announced this week. Saving the most prestigious marque until last, CEO Sergio Marchionne revealed what’s in store for Ferrari. Notwithstanding any concrete details, Marchionne confirmed Ferrari will launch a new car every year until 2018, each of which will have a four-year lifecycle. After that “M” versions will be made also lasting four years. Ferrari uses the ‘M’ (for ‘modificado’) designation when developing models that have been heavily revised.

For example, the Ferrari 360 was codenamed F136; the model that succeeded it, the F430, was identified as F136M. Apart from the standard high-performance models, which will come powered by V8 and V12 powertrains, Ferrari will roll out the occasional “special series” targeting its high-end clientele. There are no plans to remove the cap of limiting production to 7,000 units annually in order to maintain the brand’s exclusivity, although there is capacity to increase production to 10,000 cars per year in the future.

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