And they all want to buy Ferraris.
The demand for supercars, especially Ferraris, has never been greater. Instead of making anxious customers wait even longer for their orders, Ferrari is planning to raise yearly output to 9,000 vehicles in 2018. According to Bloomberg, Ferrari will be doubling assembly shifts to two a day in 2018 in order to meet that 9,000 unit annual goal. Ferrari, as of yet, has made no comment on the subject, but the move is hardly surprising. In fact, it's been rumored for quite some time.
CEO Sergio Marchionne has in the past been quite vocal about his desire to build more Ferraris annually, literally the opposite approach favored by his predecessor, Luca di Montezemolo. We’ll learn official details about Ferrari’s future production plans when Marchionne, in likely his final time doing so as CEO, presents the automaker’s mid-term strategy early next year. And yes, these plans will involve Ferrari’s first-ever SUV, which is still a few years away. However, once production for it gets underway, Ferrari’s annual output is expected to surpass 10,000 units a year. Going forward, that 10,000-unit limit will likely be a thing of the past.
Insiders claim Ferrari wants to double its operating profit to about $2.35 billion by 2022. As for the near term, Ferrari plans to sell 9,000 cars in 2018 and 2019, and we have no doubt it’ll make that goal. In 2017, by comparison, it sold around 8,400 cars, making the next two years’ projects a seven percent increase. But why is Ferrari risking its exclusivity by building more cars? Because there’s been a surge of rich people in the world, and they want Ferraris. Marchionne, however, has assured investors and longtime owners that Ferrari will always sell one car less than the market demands.