Ferrari Prances into Shanghai with Exhibition for the Chinese Market

Classic Cars

Ferrari makes news again in China, this time for the right reasons.

Ferrari is finally doing their brand some good in the Far East. Earlier this month, the Italian automaker controversially took their 458 Italia Dragon Edition for some late-night drifting on the Zhonghua Gate Tower in Nanjing. Ferrari blamed a rogue employee, however the damage to their reputation was quite substantial. Ferrari is looking to curb the negative press generated by the failed stunt by setting up an exhibition at the Shanghai Expo Park. The exhibit showcases the company's history, technology and their terrific cars.

"For millions of people around the world, Ferrari represents the pinnacle of Italian culture. It is a symbol of passion, success and the constant pursuit of excellence," said Piero Ferrari, Vice Chairman of Ferrari. "It has always been our wish to share Ferrari's unique history and culture with the people of China who have shown great affection for the Prancing Horse and with whom we share core values such as respect for tradition and a tenacious spirit of innovation." The Greater China region is Ferrari's second largest market as they sold 777 units last year alone.

You Might Also Like
10 Rarest Porsches Ever Made
10 Rarest Porsches Ever Made
Can't Afford A New Toyota 86? Here Are 7 Cheaper Alternatives
Can't Afford A New Toyota 86? Here Are 7 Cheaper Alternatives

The year-long, 900 square meters exhibit will showcase Ferrari's involvement in the development of green tech, design, new products and of course, their racing program. They will also have several classics on display, such as the first Ferrari sold in China, the 348 TS.

Ford Mustang Splits In Half In Illegal Street Race

This is the best example of dumb luck you'll ever see.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

What's Hot