Ferrari Purosangue Customers Face A Two-Year Waiting List

Industry News / Comments

Ferrari can't keep up with demand for the Purosangue. And it knows people will wait.

Maranello is inundated with demand for the new Ferrari Purosangue SUV, with the Italian marque being forced to pause orders as demand rises. Ferrari is no mass producer of cars, and demand often gets ahead of the company, leading to a rabid seller's market for its vehicles.

As Drive reports, Ferrari will not say how many orders have been taken, but that some customers could wait two years for their cars. The company doesn't deny it either. "It's no secret that we stopped taking orders," said Enrico Galliera, Commercial and Marketing Manager of Ferrari.

Ferrari 2023 Ferrari Purosangue Open Doors Ferrari 2023 Ferrari Purosangue Engine Ferrari 2023 Ferrari Purosangue Engine Bay Ferrari
2023 Ferrari Purosangue Open Doors
2023 Ferrari Purosangue Engine
2023 Ferrari Purosangue Engine Bay

"We had such an interest without delivering one single car. We made a decision that we thought was consistent with the positioning of Ferrari and the model," Galliera told Drive. That last part could easily be extrapolated to the pricing for the Purosangue, which is rumored to be around $379,000 US.

For now, Ferrari's production run for the Purosangue is capped at around 20% of the brand's overall production capacity. This was one of the Purosangue's main challenges as Ferrari weighed the SUV. The Prancing Horse still has to be a maker of sports cars, not a maker of SUVs and sports cars. That also ensures other models that are already in production stay on schedule.

2023 Ferrari Purosangue Front Angle View Ferrari 2023 Ferrari Purosangue Rear Angle View Ferrari 2023 Ferrari Purosangue Side View Ferrari
2023 Ferrari Purosangue Front Angle View
2023 Ferrari Purosangue Rear Angle View
2023 Ferrari Purosangue Side View

With an SUV like this, Ferrari can sell as many as it can make, but the Purosangue doesn't exist because the Italian brand is in financial trouble. In fact, Ferrari only made this car because its customers requested it. In short, this is not a Porsche Cayenne on Lamborghini Urus situation. We don't see Ferrari buckling to pressure, and that waiting list will likely only grow longer.

Maranello saw this coming, as our report back in September reveals. Back then, Galliera said that because of the car's wildly popular V12 engine, "we risk not being able to satisfy demand, and maybe we will need to close the order intake very soon."

That day has clearly come.

2023 Ferrari Purosangue Dashboard Ferrari 2023 Ferrari Purosangue Rear Passenger Seats Ferrari 2023 Ferrari Purosangue Maximum Trunk Space Ferrari
2023 Ferrari Purosangue Dashboard
2023 Ferrari Purosangue Rear Passenger Seats
2023 Ferrari Purosangue Maximum Trunk Space
Source Credits: Drive

Join The Discussion

Gallery

2023 Ferrari Purosangue Front Angle View 2023 Ferrari Purosangue Rear Angle View 2023 Ferrari Purosangue Side View 2023 Ferrari Purosangue Open Doors
10
Photos

Related Cars

Back
To Top