Ferrari Purosangue's Rumored Starting Price Exceeds All Rivals

Nov. 25, 2022 5:31 AM ET by Jay Traugott Rumor / 12 Comments

No one ever said the firm's first SUV would be a bargain.

Ferrari's first-ever SUV will go on sale for the 2023 model year and we've just received the first solid clue regarding its price tag. According to Autocar, the Purosangue will carry a base price of £313,120, which translates to about $379,000 with current exchange rates.

Now, it's important to understand pricing for any global model in different markets is not determined by exchange rates alone, but rather by a variety of factors. Pricing, in short, does not directly translate. But the UK's estimated base price still represents a fairly good idea about what to expect on our side of the pond.

This pricing report also shows that Ferrari is placing the vehicle, without question its most radical model to date, above its Lamborghini Urus arch-rival in the pricing department.

The Urus begins at around $225,500 and ranges upwards to about $260,000 or so for the new Urus Performante. Do the simple math and you'll see that's quite a price difference but we highly doubt Ferrari will have any problems selling every example built.

Powered by a naturally aspirated 6.5-liter V12 with 715 horsepower and 528 lb-ft of torque. Zero to 62 mph will reportedly require just 3.3 seconds before blazing to a top speed of 193 mph. The Urus, meanwhile, packs a twin-turbo 4.0-liter V8 that's good for 641 hp, a 0-62 mph time of 3.6 seconds, and a top speed of 189.5 mph. Bear in mind there's bound to be a more powerful version of the Purosangue at some point.

2023 Ferrari Purosangue Rear Passenger Seats

Additional Purosangue rivals include the Porsche Cayenne Turbo GT ($188,700), Aston Martin DBX707 ($236,000), Bentley Bentayga Speed ($249,900), and the Maserati Levante Trofeo ($161,400).

Assuming the report's accuracy, Ferrari's decision to price the Purosangue well above the $350k mark clearly makes a statement. Heck, Ferrari doesn't even refer to it as an SUV but rather its first four-door four-seater model. In any case, the Ferrari Purosangue is already in high demand as the firm once again proves its vehicles are literally recession-proof.

A formal pricing announcement is expected in the near future.