Ferrari Reveal Details of ‘No Limit’ Personalization Program


The purchase of a Ferrari has just been made that bit more memorable.

Back in the 1950s and 60s, Ferrari clients personalized their cars as a matter of course, enjoying huge freedom with an array of materials, colors and finishes. And with this exclusive new Ferrari personalization program, the prestigious past has been revived. The Tailor-Made program offers clients the chance to specify every last detail of their Ferrari using an amazing assortment of finishes, accessories, materials, treatments and colors.

A Personal Designer guides owners through the selection process, ensuring the finished product is unique and consistent with the brand and its tradition. A choice of three collections, namely Scuderia, Classica and Inedita, are being offered.

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Scuderia represents Ferrari's sporting history with racing-derived materials, finishes and liveries such as rubberized leather, Alcantara, Kevlar and matte metals. The Classica collection is a modern take on the styling cues and features of Maranello's iconic GTs, with vintage leather, velvet, chrome and cashmere, examples of materials that can be used to create a modern look with a classic feel. With the Inedita focusing on experimentation and innovation in respect of styling, colors and materials, intriguing options include denim, bold leather upholstery, and suit & technical fabrics.

The bespoke program affords clients the chance to achieve new and unprecedented levels of exclusivity, and if new solutions and materials are suggested there's a chance that clients' own ideas can also be accommodated. Once the details are defined, the client can then track each stage of their car's creation and visit Maranello in person to collect their one-off masterpiece. The Tailor-Made Program is an ingenious way for Ferrari to meet strong demand whilst maintaining their self-imposed limit of manufacturing 7,000 cars in 2011.

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