And everyone is invited.
The fastest and most powerful ever production Ferrari road car has arrived, the SF90 Stradale. Celebrating 90 years of Ferrari’s Scuderia racing team, the SF90 Stradale is the firm’s second-ever hybrid, following the LaFerrari. Only this time it’s powered by a V8 internal combustion engine instead of a V12. However, it has a total of three electric motors helping out that 4.0-liter 769-hp V8. All told, there’s an astonishing 986 hp and 590 lb-ft of torque on tap. Oh, and did we forget to mention the SF90 Stradale is Ferrari’s first-ever all-wheel-drive supercar? Like we said, there’s a lot to celebrate here and Ferrari is keen to do just that.
The Italian supercar company has just announced it’ll be hosting its first-ever Universo Ferrari exhibition solely dedicated to the world of Ferrari in its hometown of Maranello, Italy.
Set to take place beginning this September, Universo Ferrari will be open to the public and will give them the opportunity to check out the SF90 Stradale in the metal for the very first time. Ferrari rarely holds public vehicle displays such as this, preferring to keep them for private clients only. But Universo Ferrari will be different. Ferrari wants the public to check out its latest creation for themselves.
But don’t worry too much about longtime customers; Ferrari said it will reserve "exclusive opportunities” for them to see this latest series-production supercar in private screenings. In addition to the SF90 Stradale, visitors will be able to enjoy all aspects of the company’s activities, everything from classic cars to racers, along with the current model lineup.
And while you’re there, be sure to also visit the acclaimed official Ferrari Museum. Factory tours are also possible. Just because not everyone can afford to buy a Ferrari, whether it’s the new SF90 Stradale or any previous (or future) model, doesn’t mean they can’t get access to Ferrari HQ. Public events such as this also help to inspire the next generation of buyers.
Many of today’s most serious Ferrari collectors didn’t grow up wealthy but were rather inspired by the dream of owning a Ferrari one day by working hard. It’s never too soon to start dreaming.