Think of it as SEMA without all the clowns.
Thanks to companies like Mansory, the words "customized supercar" will always make some people uneasy, as many of these projects are of extremely questionable taste. But customization programs offered by high-end marques are usually a bit more tasteful and restrained, their customers a bit less desperate for attention. Such a program is Ferrari's "Tailor Made" line of customization options.
Ferrari brought four examples of the FF which had been customized for buyers to Florence, Italy and the surrounding countryside for this video. Please forgive the music, even if it is just awful.