Ferrari is the king of branding and merchandise, and that has contributed to its ability to release spectacular road and track cars time and time again. Others have followed in the Italian automaker's footsteps, with Porsche creating its own line of merch and Lamborghini also offering branded products that you buy just because of the name on them. Bugatti even offers a Baby II toy car that looks like a real-life scaled-down classic, and although Ferrari may have many of its own ideas, it has now followed Bugatti's lead and created a driveable scale model of the 1957 250 Testa Rossa. Meet the Testa Rossa J.
This new toy is a 75% scale replica of the original and is powered by an electric motor. Just 299 units of the Testa Rossa J will be built in collaboration with The Little Car Company. Ferrari's Styling Center in Maranello oversaw the proportions and liveries for accuracy with the automaker's Classiche department providing the original design drawings of the chassis and other components. It is designed to be driven by children aged 14 and over, but this isn't just some plastic toy. The bodywork is made from hand-beaten aluminum, just as it was on the original. In addition, the paint is the same stuff you get on modern-day road cars and the car rides on Pirelli rubber wrapped around handmade 12-inch wire wheels. Bilstein coilover dampers with custom springs are fitted too and are said to have been fine-tuned at Fiorano.
What's more, the scale model retains the same steering and suspension geometry as the original car, "giving it authentic handling to match its original appearance". That attention to detail is carried through to the interior, where you'll find a single seat using the same leather as Ferrari's road cars and a Nardi steering wheel, just like the original. Unlike the original, this wheel features Ferrari's smallest-ever quick-release system for easy entry and exit. You also get classic dials remastered to suit an electric vehicle, providing readouts for battery and motor temps instead of oil and water. The fuel gauge now shows battery capacity and the tachometer is now a speedometer. There's even a power gauge for regenerative braking.
Other cool details include the pedals from an F8 Tributo and a 'Manettino' dial with four driving modes. This offers Novice mode which limits you to 12 mph while Comfort can take you up to 27 mph and Sport or Race modes will top out at over 37 mph. Should the child in the car be heading for danger, the remote key fob can disable the car from a distance. Brembo disc brakes have been fitted too, and as you'd expect, there's plenty of room for customization. 14 historical liveries are available, along with 53 bodywork colors and additional personalized racing liveries. As for cost, €93,000 ($109,280) is what you'll need to spend before any options, taxes, or shipping fees.