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Ferrari to Continue SUV and Sedan Defiance

Sedan

Outgoing and incoming presidents are adamant: only "two-door sports cars."

As Luca di Montezemolo packs his stuff and prepares to leave his post as Ferrari's president, he and replacement, Sergio Marchionne, are on the same page regarding the company's body style future. At a joint press conference at the Paris Motor Show, Marchionne promised that the company would continue to build "two-door sports cars, not SUVs or four-door cars." Montezemolo joked, "Marchionne wanted to build a truck, but I talked him out of it."

Also last week, Ferrari killed rumors that it was planning to build a motorcycle. Marchionne said he was happy with current production levels (7,200 units per year), and that he had no plans of integrating Ferrari into Fiat-Chrysler: "the mixing of their blood would be fatal to both." What Marchionne's main challenge will be is to find a way to bring down waiting lists while at the same time protecting residual values. It's not going to be an easy task.

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