Outgoing and incoming presidents are adamant: only "two-door sports cars."
AsLuca di Montezemolo packs his stuff and prepares to leave his post asFerrari's president, he and replacement, Sergio Marchionne, are on thesame page regarding the company's body style future. At a joint press conference at the ParisMotor Show, Marchionne promised that the company would continue to build "two-doorsports cars, not SUVs or four-door cars." Montezemolo joked, "Marchionnewanted to build a truck, but I talked him out of it."
Also last week, Ferrari killed rumors that it was planning to build a motorcycle. Marchionnesaid he was happy with current production levels (7,200 units per year), andthat he had no plans of integrating Ferrari into Fiat-Chrysler: "themixing of their blood would be fatal to both." What Marchionne's main challenge will be is to find a way to bring down waiting lists while at the same time protecting residual values. It's not going to be an easy task.