The tech company's Ready Upgrade hardware will be used in road and race cars.
Ferrari and Harman have announced a partnership that will see the Italian marque implement cutting-edge technology in the cabin of future supercars.
Harman's Ready Upgrade hardware and software will enable Ferrari to swiftly enhance in-cabin experiences across the lineup, likely improving the overall user experience of products like the Roma and the all-new Purosangue. And it's not just roadgoing vehicles that will benefit from this new alliance - Harman is the official In-Cabin Experience Team partner of the Scuderia Ferrari Formula 1 team.
"Our partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation," said Ferrari CEO Benedetto Vigna. "We look forward to working with Harman to extend our in-cabin experience advantage and deliver to our customers a drive like no other."
Neither Harman nor Ferrari detailed what features the Ready Upgrade will bring. The Samsung-owned firm recently previewed several exciting technologies at CES 2023, with a distinct focus on safer driving.
At the time, Harman explained that its Ready Upgrade system will allow manufacturers to keep up with contemporary technology. The system comprises an instrument cluster and infotainment stack, among other things. Through the fitment of this hardware, aging vehicles can be kept updated by replacing the hardware with a new generation every 1.5 to two years.
We're not sure whether other technologies previewed by Harman will be included, but some of them are particularly interesting. A particularly impressive feature is Ready Care. The interior sensing function serves as a driver-monitoring system and tracks things like eye movements, heart rate, and cognitive load. The in-cabin tech can even proffer rest suggestions based on your stress, distraction, and drowsiness levels.
Harman likens a Ready Upgrade-equipped car to a smartphone, noting it can be updated and personalized with new features and functions. With a brand such as Ferrari, it gives the marque the ability to improve its vehicles without investing in costly software. We anticipate innovative technology like this to become commonplace in Maranello, especially as the Prancing Horse prepares to enter the world of electrification.
"Harman Automotive and Ferrari share an expertise, tenacity, and innovation mindset tailor-made for activating a new era of driving," said Harman's Christian Sobottka. "I have no doubt this combination will deliver experiences that will excite consumers and bring our value proposition of 'Consumer Experiences. Automotive Grade.' to life - on the track and the road."