Ferrari is doing better than ever these days as sales reach new levels. This is all happening even before the Ferrari Purosangue SUV arrives, meaning the Italian marque is currently relying on supercars alone to make ends meet. The new Ferrari Roma is a GT model aimed at expanding its client base though some have criticized it for having somewhat soft styling with just a hint of Aston Martin thrown in. Some even complained the Roma's new look is too feminine. However, Ferrari has no intention of making cars specifically for women. Even pink ones.

According to the Arabian Business, Ferrari's Chief Marketing and Commercial Officer, Enrico Galliera, says it would be a "mistake" to design and build a car aimed specifically at female buyers for one very good reason: women Ferrari customers don't want a Ferrari for women.

"A female that wants a sports car wants to drive a sports car… The mistake that automotive [companies] do and that we're trying not to do is design a car for ladies," Galliera said. "I design a car that delivers emotion then male and female have exactly the same need." Also, it makes no sense to design and manufacture a vehicle aimed only at one sex. That would be just bad business. "If you create a female car in the sports car - I'm not talking about a general car, maybe that's different - but in the sports world if I create a Ferrari which is a little bit less powerful and aggressive then all the males will not buy it. They will not buy a female car. And the females won't buy it because why should they be discriminated [against]? Why should they have a less powerful car?" Galliera added, and he's absolutely right.

Ferrari has also been seeing an increase in female customers worldwide partially because it's been hosting activities for both men and women, not just track day events that have a history of being male-dominated.

However, he did acknowledge that some female customers were afraid to drive a "very aggressive, very sporty" Ferrari and preferred something "more elegant." Not only will the Roma fit the bill there but it also has 600 horsepower, which will also appeal to men. "So that's why we did the new Roma, the new car we just introduced which is in terms of performance a pure Ferrari and can be driven by anyone. But the design of the car is less aggressive, more elegant so that it should reduce the fear that some segment of the population has, female and male," Galliera said.

He also made one other thing very clear: Ferrari will never offer pink as a color option. One time, Ferrari turned down a client's request for a pink car. "We said sorry, we're not doing that."