Now and for the foreseeable future, Ferrari will stick mostly to hybrids and pure-gas cars.
Ferrari is reaffirming its love for internal combustion even as much of the rest of the motoring world heads in the opposite direction, with CEO Louis Camilleri remarking this week that he doesn't see the company ever switching entirely over to electric propulsion.
On an earnings call with investors and members of the press on Tuesday, Camilleri said he "really [doesn't] see Ferrari ever being at one hundred percent EV and certainly not in my lifetime will reach even fifty percent." That's maybe not the most surprising stance; just a few years ago, the idea that Ferrari would ever make a single battery-electric car was virtually unthinkable.
Of course, Ferrari has since announced its intention to produce a pure-electric vehicle by the year 2030, but the Italian supercar manufacturer is much more interested in hybrid power for the time being. Just last year, Ferrari pulled the wraps off its first series production plug-in hybrid, the Ferrari SF90 Stradale, and the company is aiming to have sixty percent of its new cars be hybrids by 2022.
Historically, Ferrari has traded on its race car engineering prowess and the strong emotional responses elicited by its loud, high-revving internal combustion engines to seduce well-heeled buyers, so sticking with hybrid power for the time being certainly plays to the company's strengths.
One key question for automakers like Ferrari as electric propulsion becomes the norm is how to stand out when electric propulsion makes performance so attainable. We're not just talking about, say, Tesla's forthcoming Model S Plaid, which boasts 1,100 horsepower and can sprint to 60 mph in less than two seconds; electric drive motors have such broad, accessible torque bands that even basic commuters like the Nissan Leaf and Chevrolet Bolt deliver decent acceleration.
For now, Ferrari's answer appears to be tying that performance to a bone-chilling exhaust note.