The name simply pays tribute to the car's collaboration with America's sweetheart Jay-Lo.
Fiat has overlooked the US market for some time now, but given they have imminent plans to return you would assume that a limited edition model named the '500 America' would be one of the new cars heading stateside to mark this historic event. So if it's not being sold in the US, why the name? Apparently "the new Fiat 500 America is celebrating the country where the model was sold in 2011 and where its collaboration with the American pop singer Jennifer Lopez started."
The saloon version will be on display at Geneva, of which there will be 500 numbered units, while 500 numbered convertibles will also be produced. Offered in an exclusive metallic shade of American Blue, the 500 special edition cars are distinguished by mirror covers with 'Stars & Stripes' graphics, stickers, and 16-inch alloys with red cap edges (the convertible gets a blue rim edge in addition to a white body and a red top). American iconography is also found inside with red and ivory seats and a contrasting white dashboard (mirroring the special edition 500 ID exclusive to Germany).
Marking the ultra-exclusivity of the limited edition car is a badge on the pillar bearing the serial number (1 to 500) as well as some exterior chrome plating.