Fiat is producing a limited run special edition with part of the proceeds going to benefit the BCRF.
The Breast Cancer Research Foundation has partnered with Fiat to produce a special edition car to benefit the charity and raise awareness for their cause. The Pink Ribbon special edition is based on the 500 Lounge and will be available for the U.S. only. Available in either Argento (silver) or Bianco (white), both feature a dark pink stripe adorned with a light pink ribbon. The interior also includes unique floor mats and black leather seats with pink contrast stitching.
"We are honored to partner with an upstanding organization like The Breast Cancer Research Foundation that supports a cause so important to our consumers and our company. The Fiat 500 Pink Ribbon edition offers our FIAT consumers a unique and stylish way to express their support, help fund breast cancer research and ultimately drive change," said Laura Soave, Head of FIAT North America. Pricing for the Pink Ribbon Special Edition starts at $22,500. Only 250 units will be produced and $1,000 of each purchase will go to the BCRF. If sales goals aren't met, Fiat has promised to donate $50,000 in any case.