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Fiat 500 Urbana Unveiled Just In Time For New York

Fiat is trying to make the 500 more urbane.

The Fiat 500 news is coming fast and furious as of late as the company tries to convince consumers that there’s more to the Cinquecento than a ten-year-old car no one really buys. Shortly following the brand’s announcement that it willgiftall five 500 trims with a 1.4-liter MultiAir Turbo engine generating 135 horsepower and 150 ft-lb of torque, Fiat unveiled the 2018 500 Urbana Edition which it plans to display at this year’s New York International Auto Show.

Available on base model Fiat 500 Pop hatchback models, the Urbana Edition offers shoppers features such as black-trimmed exterior lights and 16-inch hyper-black aluminum wheels exclusive to the Urbana. Available exterior paint colors include Pompei Silver, Bianco White Ice, Perla White Tri-coat, Granito Gray and Metallo Gray. Moving inside, the special edition get’s unique cues like black Sport Cloth front bucket seats with silver accent stitching, and a black instrument-panel bezel. Hardly the widespread changes the model is desperate for.

“With an all-turbo Fiat 500 lineup in 2018, our Italian-designed, fun-to-drive icon now comes standard with more horsepower than any of its competitors,” said Steve Beahm, Head of Passenger Car Brands, Dodge, SRT, ChryslerandFIAT – FCA North America. “With the addition of our new Fiat 500 Urbana Edition, we’re creating a new custom, personalized option for our customers.” The 500 Urbana Edition joins the existing Urbana packages already available for both the 500L and 500X. Look for the new model to arrive at FIAT stores this spring.

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