With just three versions of the same car, its not hard to see why.
Fiat's American dealerships seem to be having trouble bringing in customers and paying running costs. Effective March 9th, parent company FCA will allow Fiat dealerships to combine operations with Chrysler-Jeep-Dodge-Ram dealers, many of which are right next door. Dealers that choose to stay independent will receive monthly assistance from FCA. Sales numbers for Fiat dealers are abysmal. Less than half of the 206 Fiat dealers in the US are profitable, and two-thirds see less than 10 sales per month.
Lagging sales of the 500, 500L and 500X as well as Alfa Romeo's continually pushed back return are both big parts of this struggle. Sure Fiat is bringing out the magnificent 124 Spider, but we doubt that a two-seat sports car will really sell in big enough numbers to fix Fiat's problem. Being able to combine operations with FCA's other brands would help, especially since the majority of Fiat's dealerships are adjacent to these brands. We're willing to bet that more people would accidentally see a Fiat 500 while looking for a Jeep Wrangler than would actually go out looking for a 500.