Fiat Trademarks '124' and '124 Spider' for Hopeful Mazda MX-5-Based Sports Car

Sports Car

Time to give the new MX-5 some Italian flare.

Last week, we learned that the Alfa Romeo-Mazda plan to rebadge and re-skin the new MX-5 as a little Italian roadster is off. It’s not cancelled outright, but it has been reworked so to speak. Alfa will develop its own new roadster in-house. Instead of an Alfa-Mazda tie-up, the former’s parent company Fiat will honor the deal with the Japanese automaker. That means a new Fiat roadster is on the way. Heck, it could even be a Fiat-Abarth combo. Either way, we’re thrilled.

Now we’re hearing that Fiat has just filed trademark applications with the US Patent and Trademark Office for the names '124' and '124 Spider.' Both names ought to sound very familiar to Fiat fans or anyone familiar with classic cars. The Fiat 124 Sport Spider was originally a Pininfarina-styled two-seater built from 1966 until 1985. The 124 (minus the "Sport Spider") was also once a mid-size sedan. But now it’s becoming clear that Fiat intends to revive the nameplate for a future MX-5-based roadster and coupe. Obviously no launch date was mentioned, but an announcement of some sort will likely come in 2015.

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