Commercials

Fiat Wants Us to Forget About that Whole "Fix it Again, Tony" Image

There was a reason why Fiat left the US market many years ago.

You’ve heard the acronym before. Probably as a joke coming from someone who once owned a Fiat or someone else who just likes to annoyingly repeat it whenever they get the chance. "Fix it Again, Tony." That’s how many Americans think of Fiat, the Italian automaker whose cars required regular trips to the garage. And yet the mechanical problems were seemingly never solved. Blame it on poor build quality. But that’s all a thing of the past, and Fiat is determined to eliminate that perception.

Fiat, now Fiat-Chrysler, is a very different automaker. And in a new commercial for the just unveiled 500X crossover, Fiat is challenging that old perception by making fun of itself, and Italian mechanics.

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