Both two- and four-door models are rolling off the production line in Michigan.
The new Ford Bronco has just about everything going for it but all of the off-roader's virtues have meant very little due to production delays. Just last month, a two-week shutdown of the Michigan Assembly Plant in Wayne, Michigan, was announced. Naturally, this would've made Bronco customers feel uneasy but we finally have some more promising news.
Ford has confirmed that production of the 2021 Bronco is underway at the Michigan Assembly Plant and that both the two- and four-door variants are now on their way to Ford dealerships around the country. This means that initial customers should receive their Broncos in the weeks ahead.
Over 125,000 orders of the sixth-generation Bronco have already been placed and more than 190,000 reservations have been logged in North America and Canada. Ford spent $750 million on upgrading the Michigan Assembly Plant, a process that created 2,700 new jobs.
"We know the fans have been waiting for the Bronco - and we're so excited to bring it back," said Ford chief marketing officer, Suzy Deering. "We're staying authentic to Bronco's goes-over-any-terrain (GOAT) heritage and have leveraged the brand's Built Wild innovative design, durability and advanced off-road capability to get the most out of every adventure in the wild."
It was way back in 1965 that the Michigan Truck Plant started producing the original Bronco. Over the next three decades, Ford produced over 1.1 million Broncos spanning five generations before the nameplate began its hiatus.
With over 200 factory-backed accessories for the Bronco, Ford built a 1.7 million-square-foot Modification Center alongside the Michigan Assembly Plant. Here, options like exterior graphic packages and roof racks are added. While the Bronco will finally hit the road soon and Ford will celebrate with an immersive launch experience online, previous reports suggest that some Broncos - like the Bronco seven-speed manual with the Sasquatch package - will only reach customers in 2022. Even so, it's been nearly a year since the Bronco's reveal and for many, the wait is finally over.