Dealerships can breathe a collective sigh of relief.
Automakers, dealerships, and consumers continue to suffer due to the ongoing global semiconductor chip shortage, a crisis that's not expected to be resolved until sometime next year. Until then, dealers and customers will have to make do with what little new vehicle inventory remains. More than one Ford dealership, for example, has gone on record claiming they expect to run out of new vehicle inventory next month if things continue. Fortunately, Ford's dealers will soon have something to celebrate.
The Detroit Free Press has confirmed the Blue Oval has managed to get a hold of a new semiconductor chip supply which will be used for its best-selling F-150 pickup truck.
This means thousands of trucks that have been parked for months in lots in Michigan, Kentucky, and Missouri will receive those crucial chips and then be shipped to dealers. The timing couldn't be better.
The Blue Oval released its Q2 sales results late last week and the numbers indicate sales are down 26.9 percent year over. F-Series sales alone dropped a very troubling 29.9 percent to 45,673 units in June 2021 compared to June 2020's 65,188 units. In the first half of this year, total F-Series sales decreased 1.5 percent compared to last year. This can all be blamed on a lack of those crucial chips, which control numerous vehicle functions such as the fuel modules, Bluetooth, and even windshield wipers.
But it's important to remember the chip crisis is far from over for Ford and all other automakers. Just last week, Ford announced plans to cut production at eight North American factories this month due to a lack of chips. The assembly line shortage is striking the company's most popular models, including the F-150, Bronco, Explorer, Expedition, and Mustang. The Lincoln Aviator and Navigator are also affected.
Bronco deliveries are also now underway for the first batch of customers and more orders are expected to arrive soon. But because of this month's production shut down, many Bronco customers will have to patiently keep waiting.