How much do you think the first ever 2018 Rolls-Royce Phantom will sell for when it goes under the hammer?
The all-new Rolls-Royce Phantom offers ludicrous levels of luxury, and now a very special example of the opulent sedan is heading to auction, as is common to celebrate the launch of a new car. Rolls-Royce has announced that the first 2018 Phantom that rolls off the production line will be sold at the upcoming Naples Winter Wine Festival. Because you’re obviously only going to see Rolls-Royce cars sold at prestigious events like this. The three-day wine event will be held at The Ritz-Carlton Golf Resort in Naples, Florida, next year from January 26-28.
All proceeds will benefit the Naples Children & Education Foundation charity. Finished in Belladonna Purple with a Arctic White and Tailored Purple Bespoke interior, the Rolls-Royce Phantom going under the hammer will be the first standard wheelbase example. The winning bidder will also be given the opportunity to participate as a judge in the 2019 ROBB Report Car of the Year Event and receive a stash of fine wines from Alpha Omega, a Napa Valley winery. “Rolls-Royce Motor Cars is honored to leverage our position as the world’s leading luxury brand to support the children who benefit from the proceeds of this event,” said Rolls-Royce Motor Cars NA President Pedro Mota.
“Our owners curate their collection of motor cars and wine alike. And there is no one item more sought after for our collectors than a one of a kind Bespoke Phantom.” On the surface, the all-new Phantom looks a lot like the outgoing model. Beneath its extravagant exterior is an aluminum spaceframe that Rolls-Royce dubs the "Architecture of Luxury," which will underpin every new Rolls-Royce. It also features self-leveling air suspension and rear-wheel steering. Under the hood lies a twin-turbo 6.75-liter V12 that produces 563 horsepower and 664 pound-feet of torque. Prices for the all-new Phantom start at $522,635, so expect this very first example to fetch an extortionate amount of money.