First 500 Integra Customers Will Receive A Unique NFT

Offbeat / 8 Comments

Acura has teamed up with a renowned digital artist to give buyers a unique digital memento.

Over the past year, a brace of automakers have launched car-themed NFTs (non-fungible tokens). Porsche's Taycan has received the treatment and so too did the Rolls-Royce Ghost, with the luxury carmaker collaborating with artist Mason London to celebrate the luxury car's legacy. Sometimes, though, artists go too far and destroy precious supercars all in the name of creating NFTs.

Keen to keep interest in the new Integra high, Acura has revealed its NFT ambitions. Not only will the first 500 customers to reserve the 2023 sports compact have the opportunity to claim a limited edition Integra NFT, but the Japanese brand is also planning on opening a digital showroom in the metaverse later this month. Acura will be the first manufacturer ever to do so.

Acura
Acura
Acura

The NFT, designed by 3D artist Andreas Wannerstedt, will first be issued in a basic form. Once customers take delivery of their Integra vehicles, the NFT will be upgraded into a unique Integra art piece. Acura says the NFT will feature the "surreal textures and colors Wannerstedt is known for." NFT ownership isn't a prerequisite to visiting the automaker's digital showroom, named Acura of Decentraland.

From March 22, customers will be able to tour the virtual dealership and look at the new Integra. Aside from digital window shopping, visitors can also peruse the brand's Integra wearable collection, designed in collaboration with the aforementioned artist. Other interactive activities will also be made available, including the Acura racing game, Beat That. Acura of Decentraland's launch coincides with the first-ever metaverse fashion week.

CarBuzz / Ian Wright
CarBuzz / Ian Wright
CarBuzz / Ian Wright
CarBuzz / Ian Wright

CarBuzz recently got up close and personal with the all-new model and, while many remain uncertain about the new model's capabilities, we were left impressed by our first look. Powered by the same 1.5-liter engine found in the Civic Si, the Integra is propelled forward by 200 horsepower and 192 lb-ft of torque. If this isn't muscular enough for you, a Type S model is still on the way.

The interior is what separates the more upmarket Integra from its mainstream cousin, with soft-touch materials found in the cabin. There are several upholstery options available, although this is limited based on which paint color and trim level you opt for. Thankfully, a six-speed manual gearbox is available, but the CVT gearbox is a bit disappointing. Whatever you may think of NFTs and the metaverse, the unique gift sure does beat the gas station flowers and off-brand champagne dealers usually give out to customers.

CarBuzz / Ian Wright
CarBuzz / Ian Wright
CarBuzz / Ian Wright
CarBuzz / Ian Wright

Join The Discussion

Gallery

15
Photos

Related Cars

Back
To Top