Pininfarina has a customization program that can rival Rolls-Royce.
128 million. No, that's not the price in dollars - it's the number of combinations available to customers when specifying their unique Pininfarina Battista, billed as Italy's most powerful road car ever when it was revealed in 2019. Rolls-Royce once said that nearly every car it makes is unique. That isn't a surprise considering the many unique Phantom sedans and Cullinan SUVs we've seen. Automobili Pininfarina has now made the same claim about the Battista hyper GT.
Along with its sensational power and world-class connectivity technology, Pininfarina is keen to highlight its Bespoke personalization program. It has now revealed the first Bespoke commission of the Battista which was inspired by New York City. It's an absolute beauty.
This first commission has a color theme made up of red, blue, and white. Its Exposed Signature Carbon body with world-first Iconica Blu thread is a visual treat. This one-off model also has an Exterior Jewelry Pack in red, performance stripes and a pinstripe in Bianco Sestriere metallic, and a Furiosa Carbon Accent Pack. Completing the striking look are Impulso wheels in a Dark Matt Grey and black Goccia for the roof, rear wing, and rear diffuser.
Inside, this Bespoke commission has Pilota seats in a combination of black leather and Iconica Blu Alcantara. Red and white stitching complements the exterior, the seatbelts are finished in white, and brushed aluminum trim is finished in red.
"The Pininfarina name has a storied heritage of individual cars, and the Battista continues this legacy as every vehicle will be a truly bespoke design," said Sara Compagnolo, Head of Color and Materials Design, Automobili Pininfarina.
Battista customers will be able to choose from no less than 10 Carbon Accent Packs, nine interior contrast stitching colors, and over 50 exterior paints. The front end of the hypercar can be finished in a contrasting color, and the exterior jewelry can be had in a painted or anodized finish. Of course, the exposed carbon fiber bodywork is a truly special option. A personalized Battista chassis plate is located between the seats and a unique engraving can be chosen for the passenger-side door plate engraving.
Customers will be invited to the Atelier space located at the company's Cambiano production plant, where they can directly consult the car's designers to create their perfect EV.