First Glimpse Of Jaguar's Project Panthera Coming This Year

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Company CEO Adrian Mardell has hinted that we'll get an early look at the groundbreaking EV as early as this year.

Almost two years ago, Jaguar Land Rover shocked the automotive industry when it announced Jaguar will become an all-electric automaker by 2025. As we move toward the self-imposed deadline, the automaker's new CEO has suggested that we'll get a glimpse of the newcomer as early as this year.

Adrian Mardell told Auto Expressthat the company is working towards its goal and may even have a teaser to show off in 2023. "We already have advanced models which are being tested under research in several markets and we will finalize the model line-up over the next three to six months, he said. "We'll begin to share that information, perhaps with a sneak preview, later this year. You will see [the] first Jaguar product in 2025 and then further products after that."


These ultra-luxurious electric Jaguars will be based on the Panthera platform, a bespoke creation developed in-house by the manufacturer. The British marque is also utilizing the expertise of key partners and tech providers, something Mardell is very open about.

The Coventry-based automaker is working with companies like Wolfspeed, which will provide JLR with inverters for electric vehicles. Inverters, if you're wondering, enable the power to be sent from the battery to the various electric motors.

"Our business model is about partnering; we don't want to do everything ourselves. We've announced several partnerships already ... we're doing a lot of work with Tata companies, and that will continue." The CEO notes Jaguar will announce more partnerships in the near future.


Jaguar has some experience in the electric vehicle game, having launched an electric luxury SUV well ahead of the competition. As impressive as the I-Pace was at the time of launch, it now finds itself outclassed when compared to the likes of the BMW iX and Audi Q8 e-tron. A recent update should keep it somewhat competitive, though.

The pioneering Jag EV is expected to survive into the future but will be separated from the new batch of electric vehicles. It's safe to assume the automaker will offer crossovers and SUVs, but we're not so sure about sports cars. While the brand is closely associated with glamorous roadsters and coupes, former CEO Thierry Bollore previously said the automaker had not yet made up its mind concerning electric sports cars. However, several trademarks for the name J-Type as recently as June last year suggest a successor to the F-Type is still in the cards.


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