Jeep's first commercial for the plug-in hybrid Wrangler is narrated by former astronomer Carl Sagan.
Earlier this month, the Jeep Wrangler 4xe plug-in hybrid debuted as the most capable Wrangler yet, joining Europe's Jeep Renegade 4xe and Compass 4xe. Available only as a four-door model, the Wrangler 4xe packs a turbocharged 2.0-liter four-cylinder engine paired with two electric motors and a 400-volt, 17 kWh battery pack.
This setup produces an estimated 350 horsepower and 442 lb-ft of torque and enables the Wrangler 4xe to run for 25 miles on pure electric power and deliver more than 50 MPGe. Sales of the Wrangler 4xe won't begin until early 2021, but Jeep's promotional campaign for the plug-in hybrid off-roader has already begun.
Jeep has collaborated with Ann Druyan, the widow of former astronomer Carl Sagan, to create a 90-second commercial called "Pale Blue Dot" showcasing the Wrangler 4xe and Jeep's mission to combat climate change with its new 4xe plug-in hybrid range. For every completed view of the video on Jeep's YouTube channel, the automaker will make a contribution to Coalition for Rainforest Nations and the Carl Sagan Institute of Cornell University to combat climate change.
The powerful video references the famous "pale blue dot" photograph taken of planet Earth on February 14, 1990, by the Voyager 1 space probe from a record distance of around 3.7 billion miles, in which Earth appeared as a tiny speck.
Jeep also collaborated with Emmy and Peabody Award-winning American writer, producer, and director Ann Druyan to create the video, which features narration from Carl Sagan and passages from Sagan's 1994 book "Pale Blue Dot: A Vision of the Human Future in Space."
Jeep's "Pale Blue Dot" will make its television debut on September 22 during the US broadcast premiere of "Cosmos: Possible Worlds" on Fox at 8 pm ET/PT.
"Jeep is in a process of electrification of its lineup, and we feel a big responsibility to market it properly because it is not just a technical upgrade, it is a new chapter that opens for the brand," said Olivier Francois, Chief Marketing Officer, FCA. "The core of the brand's DNA is exploration, adventure and freedom, so our customers already have a deep and powerful relationship with nature and with our planet. "