The most serious Tesla Model 3 fighter so far?
Henrik Fisker refuses to give up. It’s simply not in his nature, and the EMotion all-electric luxury sedan is proof. The Street has learned that, following some teasing on Twitter, Henrik Fisker has chosen the 2018 Consumer Electronics Show (CES) taking place this January as the debut venue for his latest creation. Set to directly rival the likes of the Tesla Model 3 and also upcoming Faraday Future FF 91, the $129,000 Fisker EMotion represents the Danish-born designer’s big return to the automotive scene.
His new company, Fisker, Inc. will also reveal at CES some of its new EV technologies, specifically an energy-dense battery pack that’s claimed to be even better than today’s EV charging tech. It can supposedly charge the EMotion in only 9 minutes. LIDAR technology, which also sounds promising and is still in development, will handle the car’s level 4 autonomous system. Fisker also says the EMotion can travel up to 400 miles on a single charge. The first production EMotions won’t be shipped to owners until sometime in 2019, with pre-order $2,000 deposits having already begun last June. And yes, the Emotion’s sticker price is way too expensive to compete against the Model 3.
That’s why Fisker is also working this very instant on a more affordable version that should be good to go for 2020. Fisker wants it to be priced around $34,000, exactly $1,000 less than the base Model 3. It seems that Mr. Fisker has learned valuable lessons from his last car company, Fisker Automotive, which built the Fisker Karma. The Karma was plagued with all sorts of issues that should have been worked out before production got underway. Fisker Automotive filed for Chapter 11 bankruptcy in 2013 and was sold to Wanxiang Group, a Chinese parts supplier, the following year. The Fisker Karma, now branded as the Karma Revero, will return to market next year.
Things are going at a slower, more disciplined pace for the EMotion and we have a feeling, especially after talking with Mr. Fisker last spring in Shanghai, that everything is going to work just fine this time.