Fisker Takes Aim At BMW And Mercedes Like Never Before

Electric Vehicles / 8 Comments

Time to enter the luxury game.

Fisker has no intention of falling behind in the about-to-explode all-electric vehicle market. The California-based EV carmaker aims to launch its first model, the Ocean SUV, in November 2022. The final production version will be revealed at next month's LA Auto Show. Fisker hopes to sell 50,000 to 100,000 units annually once production gets into high gear in Austria. The Lordstown, Ohio plant Foxconn plans to purchase from cash-strapped Lordstown Motors will build the Pear.

Fisker previously announced a partnership with Foxconn, more known for manufacturing iPhones, for its second model. But Fisker isn't stopping with those two EVs. Speaking to Automotive News Europe, Henrik Fisker confirmed plans to develop two new luxurious, low-volume models.


The goal is to lure away the usual BMW and Mercedes customers. "We have to get car enthusiasts behind us and to do that we want to have a smaller group to create some really dramatic unique car enthusiast vehicles," Fisker said.

The company also has plans to open a new R&D center in the UK and has already recruited Aston Martin's special projects director, David King, to take charge of the place, called Magic Works. Fisker adds that these two new mystery models will equal Aston Martin and even Ferrari in terms of premium materials and high-grade body panels like aluminum and carbon fiber.


If all goes to plan, these vehicles will launch in 2024 with pricing to begin from at least $81,000. One of the unnamed models will utilize the Magna-developed platform used for the Ocean. The second is expected to ride on separate and currently unknown architecture. Pricing will exceed $100,000. By contrast, the Pear will be a lot more affordable, beginning from $30,000.

Fisker remains tight-lipped about its design and other specifics. "It has some major innovations and we do not want to show it to our competitors too early. It's too radical," he said. We'll hopefully get more details at next month's Ocean reveal from the City of Angels.

Source Credits: Automotive News Europe

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