Sales

For The First Time Ever, Lamborghini's Annual Turnover Exceeded $1 Billion

2017 was a very good year. 2018 will be even better.

Before the Volkswagen Group brought Lamborghini into its fold in 1998, the Italian supercar company had been struggling to stay afloat for years. VW provided it with long-term stability for the first time in its relatively short history, and the results speak for themselves today. Lamborghini has just announced that turnover exceeded just over 1 billion euros, precisely 1,009,000,000 euros in 2017, or nearly $1.25 billion, thanks to a worldwide sales increase from 3,457 to 3,815 units.

Lamborghini even managed to achieve this major milestone despite some high upfront expenditures such as everything involved in the preparation of the Urus SUV. If you recall, Lamborghini invested heavily in its Sant’Agata factory, doubling its size and carrying out other necessary costly upgrades in order to handle the third model line as well as to maintain current output figures. And thanks to increasing wealth in all parts of the world today, Lamborghini is now a global brand. Today it has dealerships in most major regions, including Europe, the Middle East and Africa, North America and Asia Pacific.

The United States, however, continues to be its best market, with a total of 1,095 units sold there last year. Japan came next, with 411 units, followed by the UK (353), Germany (303), Greater China (265), Canada (211), and the Middle East (164). Aventador sales increased by 6 percent from 2016, up from 1,140 to 1,173 units. The Huracan, however, had an even bigger sales increase, growing by 12 percent from 2,353 to 2,642 units. Lamborghini attributes these sales increases, in part, to the new variants for each model, the Aventador S Coupe and Roadster and the Huracan Performante. Already this year Lamborghini unveiled the long-awaited Urus SUV and the Huracan Performante Spyder.

The Urus alone will see Lamborghini more than double its yearly output to 7,000 units. A total of 500 new jobs were also added. Needless to say, Lamborghini is expecting 2018 to be even more profitable than last year.

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