More Ford than Forza, but that's really what you want.
Every year, video games become more and more important to automotive manufacturers for the marketing of their products. Simulators give us a better feel for what a car is like, so manufacturer involvement in these games is now an accepted marketing strategy. Ford knows that this will be particularly important for the upcoming new GT, so the following video is brought to you jointly by both Ford and Forza Motorsport 6.
The tie in makes perfect sense, seeing as both products are upcoming, and the hype can conveniently be built for both at the same time.