Get acquainted with your electric truck before it arrives.
Not that long ago, automakers would launch new technologies exclusively on flagship models. Eventually, these advances filtered down to more affordable models. Think of the Mercedes-Benz S-Class and how its features would trickle down to the E- and C-Class sedans over time. But electric vehicles are different. Regardless of their price positioning, they're expected to push the boundaries of technology beyond merely their fully electric powertrains. But with new tech comes the need to explain it all to the consumer. That's why Ford has joined forces with Google for the new 'F-150 Lightning: Strike Anywhere' visual experience for its groundbreaking electric pickup.
Strike Anywhere is an augmented reality experience that has been designed to educate reservation holders, enthusiasts, and general shoppers in the automotive market about the benefits and unique features of purchasing an electric pickup. For many people, features like the power frunk, various charging solutions, battery range, and smart bed will be brand new. Ford wants the abilities of its electric truck to be seen as exciting and useful, rather than intimidating.
"There is a tremendous amount of intrigue about what electric vehicles can do," said Suzy Deering, chief marketing officer at Ford Motor Company. "At Ford, we want to show, not just tell since we believe educating customers on the full potential and capabilities of electric vehicles helps them make the transition from traditionally powered vehicles to all-electric ones."
Ford says that over 160,000 reservations have been placed for the new F-150 Lightning. For a significant 79% of customers, this will be the first EV in their household. For 56%, it will be the first time they own a Ford.
Using only their smartphones, customers can tap into the Strike Anywhere experience that offers thirteen interactive animations. Available on both Android and iOS devices, the augmented reality experience can also be accessed on social platforms like Instagram, YouTube, Reddit, and SnapChat. Users can also bring the F-150 Lightning to life by speccing it in the color of their choice and placing the augmented-reality trick in any environment - even their own driveway. Rimac did something similar with its Nevera recently.
It's a novel creation by Ford and Google, and should keep many customers busy until the real truck begins arriving in spring 2022.