Ford Bronco And Bronco Sport Don't Last Long At Dealers

Jan. 07, 2022 10:21 AM ET by Jay Traugott Off-Road / 6 Comments

It's first-come, first-served madness.

The Ford Bronco and Bronco Sport are the SUVs rivals wished they had. Demand is extremely high for both and dealerships are quickly taking advantage with markups in the thousands of dollars. Many desperate customers are happily paying in cash. Online auction sites have also seen several Broncos, mainly First Editions, pop up, and, there too, people are willing to pay a premium. Ford has since resolved the Bronco's hardtop problem (though there could potentially be an issue involving the soft-top's winter durability) and that means more units can be delivered to dealers. Customers must be following the delivery trucks because both the Bronco and Bronco Sport are leaving lots very fast.

Ford has confirmed that both SUVs are turning over quickly at dealers. The Bronco lasts on average 7 days while the Bronco Sport sticks around for 17 days.

The latter has been on sale for longer because production got underway in Mexico months ago. Right now, you're more likely to find a Bronco Sport available and this probably won't change anytime soon. Bronco demand remains higher than ever and the waitlist will likely extend well into 2022. Many 2021 reservation holders won't receive delivery until later this year. Ford further reports that total Bronco and Bronco Sport sales last month totaled 15,446 units.

Breaking this down further, a total of 9,168 Broncos were sold in December. In-transit inventory has increased by 14.4 percent (Bronco) and 124 percent (Bronco Sport). As we noted previously, demand like this is something competitors dream of, especially for mainstream models. And the Blue Oval isn't done.

2021-2022 Ford Bronco Side Perspective Driving

In the very near future, both the Bronco Raptor hardcore off-roader and Bronco Everglades will debut. We don't know many specific details about them yet, but all in good time. Neither will be limited edition vehicles so it's fair to assume Ford will build as many as it can sell.

Ford also intends to set up separate Bronco-specific showrooms adjacent to regular Ford dealers. The idea is that the Bronco is quickly becoming its own unique brand. Many customers are new to Ford and they'll appreciate the special setting these showrooms will provide.

Ford Bronco And Bronco Sport Don't Last Long At Dealers

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Ford Bronco And Bronco Sport Don't Last Long At Dealers

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