Ford Bronco Configurator Goes Live: Fully-Loaded Model Costs Over $70,000

Off-Road / 5 Comments

You'll need plenty of time to sift through the many available options.

Although it's been only three or so months since the all-new Ford Bronco was revealed to the world, it somehow feels like even longer than that. Since then, the off-roader has been dissected from just about every aspect, and exciting versions like the Bronco Wildland Fire Rig Concept have been shown.

But for the average shopper, the big news is that the Bronco's online configurator has finally gone live. For the over 190,000 reservation holders, it's an exciting chance to customize the Bronco with a specific range of colors and options, and of course, to see what it'll all cost. We jumped onto the configurator to see which tasty combinations we could come up with and to get final pricing on the expectedly popular Sasquatch Package. We'll start at the top with the most expensive Bronco we could build.

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Using the First Edition four-door model as a base, the starting MSRP is $61,605. We began by kitting ours out with Cyber Orange paint ($595), a keyless entry keypad ($110), and a tube door accessory kit ($1,500).

One of the pricier upgrades was the winch and winch-mounting solution kit at $2,500, which includes an 80' long 3/8" galvanized steel wire rope. We also tacked on a large light bar ($1,800) and an off-road underbody lighting kit ($379). A portable fridge/freezer added $759 to the bill. As this is the First Edition, it already comes fully loaded with equipment like the Sasquatch Package and the Ford Co-Pilot360 Package.

It also has a leather-trimmed cabin in Dark Space Gray/Navy. With all our accessories added, our Ford Bronco build total came to $72,760 including the destination charge of $1,495. Depending on chosen trims, the Bronco can be equipped to carry kayaks and up to four bicycles.

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Next, we went for a two-door Wildtrak which begins at $46,980. Described by Ford as the ideal model for "high-speed off-roading", we specced ours in Rapid Red and then added a heavy-duty modular front bumper, leather/vinyl seats in Medium Sandstone, the 12-inch LCD screen, the exterior Graphics Package, the B&O sound system, a roof-mounted cargo box, a Yakima kayak carrier, and more. This Bronco totaled $57,413 including destination, with our accessories adding just under $9,000 to the bill.

The final example we built was a much more rudimentary base model in Velocity Blue.

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We added the Sasquatch Package ($4,995) with mud-terrain tires and a high-clearance suspension, with the final price coming in at a more attainable $35,785. This version begins at $28,500.

Elsewhere in the configurator, buyers can choose from five interior color combinations including Ebony Black/Active Orange and Ebony Black/Roast, along with Area 52 interior accents on the Badlands, which is said to be inspired by kayaks and camping gear. The exterior shades include reds and oranges inspired by the first-gen Bronco, along with newer shades such as Cactus Grey.

Referring to the selection of colors and materials on offer, Ford's Missy Coolsaet said that they "motivate our customers to return to the wilderness and challenge themselves." If any vehicle encourages one to get out and experience the great outdoors, it's the new Bronco.

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