Has the whole world gone nuts?
After suffering production delays, the first customer deliveries of the reborn Ford Bronco have finally started, although some early adopters are noticing some quality control issues. Demand for the off-roader has been so high that not everyone was lucky enough to secure an order for the 2021 model year.
To celebrate the iconic off-roader's return, Ford launched a special First Edition of the Bronco, which was only available for the 2021 model year. Initially, Ford only planned to build 3,500 examples, but production was extended to 7,000 units due to popular demand after the first batch sold out in a few hours.
The Bronco First Edition is no longer available to order, but someone is selling one on eBay for an eye-watering $175,000. When the order books were open, the First Edition had an MSRP of $59,115. After it sold out, it didn't take long for dealers to take advantage and charge ridiculous markups.
A few weeks ago, a dealership in California was selling a First Edition for $79,115, but this example on eBay costs nearly $100,000 more than that. The four-door Bronco First Edition had an MSRP of $62,605, so the seller has marked the price up by a whopping $95,885. The seller hasn't even taken delivery of the Bronco yet, so they clearly placed an order to flip it for a profit knowing it would sell out and be highly sought after.
According to the seller, the Bronco First Edition is "already in production" and "should be arriving soon." It will be available to pick up from a Ford dealership in Las Vegas, Nevada. The four-door Bronco First Edition listed for sale is finished in Lightning Blue, but the First Edition was also available in Cactus Gray, Area 51, Rapid Red, and Cyber Orange. All First Edition models also come with hood and side body graphics, leather seats, and high-clearance suspension.
Interior tech also includes a 12-inch touchscreen, a 10-speaker Bang & Olufsen sound system, and a heated steering wheel. Under the hood, the First Edition is powered by a 2.7-liter twin-turbocharged V6 engine rated at 310 horsepower and 400 lb-ft of torque. With new Bronco orders delayed until the 2022 model year, we're not expecting these crazy markups to end any time soon.