Ford Launches Hooning School For Bronco Raptor

Off-Road / 1 Comment

Learn how to use your Braptor the right way, with Ford's hoon-school in the Mojave Desert.

Ford is launching the first-ever Bronco Raptor Off-Roadeo School to teach owners how to use their Braptors properly. The American brand already has schools and off-road destinations explicitly designed for the standard Bronco and Bronco Sport, but the Raptor version is so much more capable that it needs its own curriculum. More than 31,000 Bronco owners and guests have attended or registered to attend Bronco Off-Roadeo at its four locations in Texas, Nevada, Utah, and New Hampshire.

But since the Raptor is an entirely different animal, this particular full-day experience will focus on low-speed rock crawling and high-speed off-roading in the Mojave Desert.

"Bronco Raptor customers want to experience their SUVs in the Ultra4-inspired habitat it was developed for," said Mark Rushbrook, global director of Ford Performance Motorsports. "Just like the King of the Hammers race, our Bronco Off-Roadeo Raptor Experience for our customers combines all of the thrilling and unforgiving terrain and conditions of the Mojave Desert with professional off-road instructors and school-provided Bronco Raptors for a Built Wild experience."


Ford's latest Off-Roadeo School access is included with the purchase of a 2022 or 2023 Bronco Raptor. It's a full-day experience hosted by professional instructors at an exclusive basecamp facility mere minutes away from the Strip in Las Vegas.

To ensure the experience is as authentic as possible, the experience was jointly designed by the Bronco brand and Ford Performance teams, the Baja and King of Hammers championships, and top-tier drivers like Vaughn Gittin Jr, Loren Healy, Brad Lovell, and Bob Burns. Fox recently launched its own Bronco King of Hammers Special Edition as a rival to the Braptor.

Don't expect to get in and hoon around, however. As any decent off-road enthusiast will tell you, one of the primary responsibilities is to practice responsible off-roading. To put it another way, if you might damage yourself, the car, or the environment, you probably shouldn't tackle whatever obstacle.


"There's never been a high-performance, off-road SUV like Bronco Raptor that you can drive from the showroom floor to the most remote and challenging places," said Dave Bozeman, vice president of Enthusiast Vehicles for Ford Blue. If you missed it, Ford split its business in two, and Blue is the ICE car division. "Bronco Raptor Off-Roadeo is like the masters level course of our Off-Roadeo experiences. We're teaching owners the skills needed to experience every bit of capability from their Bronco Raptor so they can gain confidence and responsible mastery in the outdoors."

This is a spectacular move from Ford because the Braptor seems to be misunderstood. Whenever we report on it, people keep talking about the 0-60 mph time not being as good as the Wrangler 392's, which is entirely irrelevant. The Raptor is much more than just its 3.0-liter twin-turbocharged 418-horsepower engine. It's an off-roader that's more than the sum of its parts, allowing you to accomplish staggering things off-road.


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