The Ford Bronco Sport is an SUV that doesn't tend to sit on dealership floors for too long but it is more widely available compared to the fully-fledged off-roading Bronco. Although it doesn't have the same rugged credentials due to the usage of its C2 platform, the unibody construction with its 4x4 system means that it can still venture into the wild.

Thus, the Bronco Sport is in high demand which is why we were happy to see discounts and incentives are being applied to 2021 and 2022 models in select regions. These deals come four months after the range was subjected to a bump in price and will only be available for the remainder of February.

In New York, Detroit, Miami, and Los Angeles, 2021 Bronco Sport models will be sold with a 2.9% annual percentage rate (APR) covering a 60 month period. 2022 models will come with a $1,000 cash bonus but may require Ford Financing. It is understood that these incentives cover the entire range of Bronco Sport models that starts with the base at $27,215 MSRP and ends with the Badlands priced at $34,090.

There is a slight possibility this will be some of the last incentives offered by Ford after AutoNation's CEO said that discounts would soon become a thing of the past. As of late, the stock of new cars, from which the Bronco Sport is not excluded, has been slim due to supply constraints that are affecting the availability of crucial semiconductors. This has resulted in some markups of products that some consumers have been happy to pay.

There is an understanding from the executive that discounts and incentives can damage the prestige and reputation of a brand. This is why he is pushing for cars to be produced as they are ordered rather than in batches that could potentially sit on the floor. There was an expectation that car prices would balance out once the semiconductor supply increases, but this may not be the case.

The Bronco Sport has been a hugely successful product for the brand, going so far as to eclipse the sales figures of its more established siblings such as the Escape. Last October, this car was able to outsell both the Jeep Cherokee and Compass combined, showing just how competitive an SUV it was. Unfortunately, its success is also being hindered by the shortage as its production came to a temporary halt last November.