Could we be seeing the birth of an EV off-roader from Ford?
Ford is conquering one national park after another in a spate of trademark filings that, according to Motor Trend, is set to secure naming rights for its popular F-150 pickup and upcoming Bronco. After filing trademark rights for names such as Big Bend and Badlands, both names expected to be tied in with the 2021 Bronco and 2021 Bronco Sport which might be offered in truck form, Ford has gone ahead and claimed the Everglades name with the United States Patent and Trademark Office.
It is still unclear at his point what Ford plans on doing with the Florida-approved Everglade name, but the filing clearly states that the name will be used for "motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport-utility vehicles, off-road vehicles, and their structural parts."
We must admit that that's a pretty broad statement, but the fact that the filing includes the word "electric" could point to battery-powered off-road orientated machines which could include the Bronco, which recently got its official debut date.
The new Ford F-150 which is set to be unveiled later this month is also a candidate for electric power and could see a new moniker being attached to the hallowed F-150 name. We are yet to find out if the Everglades name will find a place amongst the F-150 Raptor, or the F250 and F-350 Super Duties.
What we speculate is that Ford is simply hoarding all the cool names it can in preparation for new incoming models, and we take our hats off to them for thinking ahead.
Companies regularly apply for trademarks on models that haven't been brought into fruition in order to avoid the competition from snatching them up. All we know is that the latest slew of trademark filings brings with it a glimmer of hope that Ford is seriously considering an off-road-focused electric SUV or pickup which will signify the beginnings of a whole new era of rugged Fords.