Ford Claims Lynk & CO Sounds Too Much Like Lincoln


Yeah, it kind of does.

According to Automotive News, Ford Motor Company will challenge China’s Geely Holding Group’s US trademark application for its Lynk & CO brand. Say the word ‘Lincoln’ to yourself, followed by ‘Lynk & CO’ and you’ll understand Ford’s position. Lynk & CO has been granted until November 15 by the US Patent and Trademark Office to officially oppose Ford’s filing. A Lincoln spokesperson explained to Automotive News that the “brand has a rich 100-year history and we intend to protect its reputation.

Lynk & CO is infringing on the Lincoln…trademark and we are taking legal actions to prevent them from using their infringing mark. Their name as it stands will confuse customers.” It’s a fair argument, and Lynk & CO has so far not commented on the matter. While not everyone outside of the auto industry, or those who follow it, has heard of Lynk & CO, they probably will in the near future. The Chinese-owned brand has plans to launch several new small models, including a sedan and crossover, with Volvo technology. All models will be made in China at the same production facility that builds the Volvo XC40 for the Chinese domestic market. Both Volvo and Lynk & CO are controlled by Zhejiang Geely.

You Might Also Like
Why We Really Need Supercars
Why We Really Need Supercars
Porsche Wanted To Build An SUV 45 Years Before The Cayenne Arrived
Porsche Wanted To Build An SUV 45 Years Before The Cayenne Arrived

Ironically, it was Ford who sold Volvo to Geely back in 2010. Chinese automakers have long had a reputation for copyright infringement on their Western competitors, specifically in design, and, sometimes, name. The latter is clearly the case for this situation. If Ford is victorious in this potential court battle, it could very well set a precedent for future legal proceedings against Chinese carmakers. For example, Jaguar Land Rover has been having a battle of its own against Jiangling Motor for allegedly stealing the design of the Range Rover Evoque. The near copycat Land Wind X7 is the result. Ford has taken particular issue with Lynk & CO because the brand has plans to sell cars in the US at some point in the near future.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

What's Hot