Is this just temporary or has the entry-level model already sold out?
Those hoping to custom order a Ford Bronco Sport via the configurator may be disappointed to find the Base model is now unavailable to order.
A message that reads "not currently available" is displayed where the trim's description would normally be, suggesting that production of the $29,215 variant has been paused or the vehicle has already sold out. Both scenarios are entirely plausible; since its introduction, the baby Bronco has posted impressive sales figures.
Strong sales aren't enough to ward off the effects of the ongoing semiconductor chip shortage, though, with the Dearborn-based automaker having to pause production of several popular models in the past.
The chip crisis continues to plague automakers, but things have gotten better in recent months. So, it's entirely possible that Ford may have paused production on the cheaper model and is prioritizing chips for the pricier models with higher profit margins.
Of course, this is all speculation for the time being. We've reached out to Ford for comment and will update the article once we receive communication from the brand.
What's interesting, however, is that Ford has not even provided an estimated build or delivery window. This suggests that the entry-level Bronco may not be available for the foreseeable future. It's unlikely that Ford wouldn't let customers know the vehicle had already sold out for the 2023 model year.
As mentioned, the entry-level derivative could be making way for plusher trims. Data has shown that Ford Maverick buyers tend to spring for higher-spec models, with the Lariat accounting for 29.1% of sales. The XLT is the most popular model by far, with a 51.3% share.
It seems customers could care less about the base model's appealing price tag; a mere 12.7% of Mavericks were ordered in XL guise.
In October, Ford temporarily paused orders for the entry-level Mustang Mach-E Select. A Ford spokesperson said, "to further help manage supply constraints and provide more predictable order-to-delivery times for all of our customers, we are pausing retail orders on the Select model," at the time. We wonder if a similar response will follow in this case.