The Ford Bronco is kind of a big deal.

Ever since Ford first announced the return of the Bronco at the 2017 North American International Auto Show in Detroit, fans have been frothing at the mouth, eagerly anticipating a rugged, off-road-capable SUV worthy to take on the Jeep Wrangler. The nameplate has been out of commission for nearly two-and-a-half decades, giving it plenty of time to cultivate a cult-like following, especially around the earlier models.

As a matter of fact, the Bronco is such a big deal for Ford that the automaker has a line of official launch clothing in the works, aimed at outfitting dealers and employees with the sort of look that says "I'm ready to venture off-road."

Details of the clothing line were shared to the Bronco6G forums, and it spans at least 13 items, including men's and women's jackets, pullovers, vests, and even a baseball cap. All the items in the collection have a certain rugged, adventurous look, which jives with the image Ford is attempting to cultivate with the new SUV. It's not known whether Ford will make the apparel available to customers at any point, although we'd say there's clearly a market for it.

But while these items aren't guaranteed for sale to ordinary consumers, there is plenty of Bronco-branded apparel that is. The Ford Bronco storefront on Amazon, for instance, currently has a full selection of sweatshirts and tee shirts with a range of different Bronco designs, although none of them have the same tidy, official-looking subtlety as the dealer clothing.

The Ford Bronco is slated to debut in the US very soon, although the country's recent novel coronavirus outbreak could push the reveal date back somewhat. Regardless, it's still expected to enter production at Ford's Michigan Assembly Plant in Wayne before the end of the year, going on sale alongside a smaller, unibody Bronco Sport as a 2021 model.

For many fans, the vehicle's official launch can't come soon enough.