We've never seen it this high before.
Despite automakers' best attempts to discourage the practice, dealership markups are commonplace. Case in point: the 2020 Ford Mustang Shelby GT500. Even with its $73,995 starting MSRP (including the $2,600 gas guzzler tax), many Ford dealerships have increased prices because they know the demand is there. Late last year, we reported about a few dealers marking up GT500 price tags to great heights, with one Ford store in Virginia charging $145,890, although the GT500 in question was well-equipped. Still, that price far exceeds the $106,995 for a nearly fully-equipped model at MSRP.
While a nearly $40k markup is crazy, we discovered that Redwood Ford from Ukiah, California is currently advertising a new GT500 for $149,995.
It's important to point out the GT500 in question here is a highly-equipped example with the $18,500 Carbon Fiber Track Pack, Technology Package ($3,000), exposed carbon-fiber instrument panel ($1,000), Recaro leather-trimmed seats ($1,595), and painted black roof ($695). Still, this only brings the total MSRP to $98,785.
The listing also mentions the vehicle is painted Orange and has an Ebony with Smoke Gray accented-interior. But do the simple math here. The dealership marked up this GT500 by a whopping $51,210. That amount alone will easily get you a brand new 2020 Ford Mustang Bullitt (MSRP: $46,705).
Chances are, someone will fork over the $150k without hesitation, but it's not like Ford is building an ultra-limited number of examples, as was the case with a certain other highly marked up muscle car, the Dodge Challenger SRT Demon.
Rumor has it the GT500 will replace the GT350 as the sole Shelby offering in the Mustang lineup, but Ford has not yet officially confirmed this. The Shelby lineup crowd reduction should enable Ford to maintain a consistent production output in order to satisfy demand. And yet there will still be markups, unfortunately.