Welcome, dealers, to the Bronco Readiness Program.
It's been more than three years now since Ford first announced its plans to bring back the legendary Bronco. And we've been waiting with bated breath for its return ever since... but it doesn't look like we'll have to wait much longer.
According to information shared on the Bronco 6G forum, there'll be big "Bronco news coming March 18th." That's next Wednesday, when we're hoping the Blue Oval will finally lift the veil on the reborn sport-ute, nearly a quarter-century since the last, fifth-generation model ended its run after four years on the market and thirty years of uninterrupted Bronco production.
The news ostensibly comes from a leaked bulletin, sent out to Ford dealers, as part of the Bronco Readiness Program. Participating dealers are apparently encouraged to name a member of their team to be their designated Bronco Specialist, keeping up to date on the latest information and having all the details ready to provide to customers.
"March 18th will be a big day for Bronco! We will have more exciting news to share with you then," concludes the bulletin. That may not be an absolutely overt confirmation of the vehicle's debut, but it bodes well for fans of Blue Oval off-roaders.
The news comes just days after a series of leaks showed us what to expect from the forthcoming, all-new, sixth-generation Ford Bronco that's set to take the fight directly to the Jeep Wrangler - and take a decidedly more rugged approach to Chevy's similarly reborn Blazer and TrailBlazer crossovers.
The Bronco nameplate originally ran over the course of five generations from 1966 until its discontinuation in 1996, less than two years after the model became inexorably tied to the infamous O.J. Simpson case, in which the former pro football player, riding in the back of his friend's white '93 Bronco, led police on a low-speed chase through Los Angeles.